At the highly anticipated Federdoc Restaurant Week in Miami, May 2025, MVM Multivision Marketing was brought on board to manage all venue logistics and equipment setup. With over 10 participating restaurants across the city, our team was tasked with coordinating venue rentals and ensuring seamless operational support.

MVM worked closely with both the event organizers and each restaurant to secure optimal spaces and install the necessary equipment, from signage and lighting to display fixtures and audio/visual components. Our goal was to create an elevated dining and promotional experience that reflected the prestige of Federdoc wines.

Thanks to our logistical expertise and dedication to detail, each participating venue was prepared and equipped to welcome diners and media alike. The event not only highlighted the quality of Italian DOC wines but also brought increased visibility and foot traffic to the participating restaurants

Miami brought the sunshine—and MVM brought the support. Held at an upscale waterfront venue, the event invited guests to enjoy crisp, refreshing wines in a breezy, elegant setting.

MVM Multivision Marketing managed all staffing and rentals, from chic tasting stations and custom wine bars to well-trained hospitality teams who kept the experience flowing smoothly. Our local staff welcomed guests, guided them through the wine lineup, and helped maintain a polished, energetic environment that matched the city’s vibrant energy.

With palm trees, sea breezes, and Pinot Grigio in hand, the Miami event captured the spirit of summer—elevated by flawless execution behind the scenes.

For the lively and upscale Pinot Grigio Aperitivo event in Chicago, MVM Multivision Marketing managed a full suite of event logistics, including staffing, rental procurement, and budget oversight. The event brought together trade and media guests for an elegant, casual experience celebrating Italian wine culture.

Our team coordinated all vendor rentals — from stylish furniture and décor to glassware and service equipment — while assembling a professional staff to ensure the event ran smoothly. We maintained a close partnership with organizers to create an atmosphere that balanced sophistication and approachability, perfectly matching the spirit of Pinot Grigio.

The result was a polished event that left a lasting impression on attendees and strengthened the brand’s presence in the Chicago market.

MVM Multivision Marketing spearheaded promotional efforts for Tastin’ France 2024 in San Francisco and Houston, with a focus on attracting top-tier trade attendees. Our team developed and executed a comprehensive outreach plan, including targeted invitation mailings, RSVP tracking, and systematic follow-up to ensure robust attendance.

Beyond promotion, MVM also advised on guest list composition to align with client objectives, ensuring that key importers, distributors, and media were present. Our thorough and strategic approach helped deliver a high-quality audience and contributed to the event’s overall success in both cities.

For the Association of Burgundy Wine Makers, MVM Multivision Marketing led an in-depth market research project aimed at assessing growth potential and consumer engagement opportunities in New York and San Francisco.

Our work involved designing and administering a multi-method research approach — combining phone interviews, online surveys, and questionnaires targeted at trade professionals, sommeliers, and key retail players. MVM synthesized the data to identify market trends, competitive dynamics, and actionable strategies for strengthening the presence of Burgundy wines in these critical U.S. markets.

The final report offered the client clear guidance on how to position their wines for long-term success.

At a recent wine trade event, Consorzio Vino Chianti was looking to showcase their products and connect with potential buyers. MVM Multivision Marketing was contacted by the organizing entity to assist them in their efforts. In this case study, we will discuss how MVM wine consulting services assisted the organizers helping Consorzio Vino Chianti to achieve their goals and create a successful event.

Consorzio Vino Chianti is a group of wine producers in the Chianti region of Italy. They produce the best known red wines from Italy. However, they were looking to expand their reach and connect with more buyers at the wine trade event.

MVM worked closely with the organizer to develop a comprehensive strategy for the wine trade event. We identified key goals and objectives, such as connecting with potential buyers. We also conducted research on the attendees and other events with similar purposes to better understand the market and competition.

MVM collaborated with the organizer of “The Seal of Wonderful Experience: Tasting of Venetian Vibes on top of New York City” event, for Consorzio Delle Venezie Pinot Grigio, aimed to transport attendees to the enchanting Veneto region of Italy. MVM Multivision Marketing, a leading marketing agency, collaborated with the event organizer to provide valuable assistance with materials and rentals that contributed to the event’s success. In this case study, we will explore how MVM’s expertise helped create a captivating experience for attendees.

MVM Multivision Marketing worked closely with the event organizer of Consorzio Delle Venezie Pinot Grigio to develop a comprehensive approach to materials and rentals taking into account the Venetian theme and the desired immersive experience.